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Category Archives: Research
What do your customers want?
Ask most customers what they want and they will tell you their requirements. What they will NOT tell you is what they really don’t get from you. Past experience would suggest that much of this is in the soft skills … Continue reading
Astounding insights from qualitative market research
What they buy, when they buy, who they buy from. Having some reasonable research information on your customers and how they perceive you is astounding and astonishing. Of all the research information and insight we gather from companies, qualitative insight … Continue reading
Sales Plans and Maximising your budget
Often clients find at this time of year that they are looking to squeeze in some additional projects to ensure that fund allocations have been fully utilised and that the benefit of those funds are used rather than lost. In … Continue reading
Think now – planning for the New Year
The last weeks of December often give time for reflection and forward planning to address the trading issues in the New Year. Here are a couple of quick wins that may lead to medium term sustainability. Fast sales check – … Continue reading
B2B Marketing – Concentrating Effort for maximum efficiency
David Primrose, Director of Market Research, recently undertook a business to business survey for a professional services firm. They were frustrated that they could not make any inroads with a specific target client and wanted to know why. The research … Continue reading
Posted in Business to business marketing, Research
Tagged b2b marketing, RFM market research
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Do your customers know what they are buying?
This may seem a very simple and obvious question. However, a recent study which involved our Market Research team revealed that consumers have very little idea what they are buying when they buy power (gas and electricity). They know what … Continue reading
Time spent on reconnaissance is seldom wasted
An army friend of mine quoted this statement on a regular basis. It still holds true. Research, competitor knowledge and understanding, helps us to develop the best strategy to win a future position. For companies, research should be around published … Continue reading
Research Topics – doors open for discussion
David Primrose is now in charge of our Market Research Division, and is available to talk about any potential research requirements. RFM Research works for companies all over the UK. David”s recent experience has been in handling prime research projects … Continue reading
Stakeholder Research – tips and techniques for building partnerships
At the heart of all successful organisations lies the knowledge and an intimate understanding of customers and stakeholders thoughts and perceptions. It is vital that strategies are put in place to measure and evaluate these thoughts and perceptions. Such market … Continue reading
New post – David Primrose – Director of Market Research
One of Scotland’s most respected Market Researchers has now joined forces with RFM Research to strengthen the research element of the business and be more pro active in this area. David Primrose, a Chartered Marketer and a Member of the … Continue reading