What is the first thing you expect to see when you walk into a hotel? – a reception desk. Visit Potters Holiday Village in Norfolk and the first thing you see is a rebooking desk!! The reception desk is round the corner.
Right from the start, the message is delivered/implanted that you will have such a great break, you will want to book for more. The customer service is excellent and very friendly, lots of activities for all ages and members of families. The end of a good holiday, is one of the key times when we are susceptible to the next purchase!
The company must make a great saving on advertising. They create every possible opportunity for repeat purchase through the delivery of a good product, good service and good messaging.
We are well briefed on defining the key purchasing moments in a customer relationship.