Author Archives: graham

Profit is Sanity, Sales is Vanity

Recently, we came across an interesting article in the paper related to Tesco chasing sales and volume as against margin and profit. This happens in many companies when they grow bigger and the market becomes competitive. For the smaller organisation … Continue reading

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That Purple Cow moment

Throughout the year, most organisations are looking for 3 or 4 head turning moments when their business in the in the spotlight. This provides reasons to talk and interface with customers, both existing and potential. In the marketing business, these … Continue reading

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Hyperlocal grocery delivery – Learning from the big boys!

Read an interesting article this week that talked of a new service which Amazon are rolling out in India. Amazon Now enables customers to shop for daily essentials across a range of categories and have them delivered locally within 2 … Continue reading

Posted in B2C marketing, High Street Marketing | Tagged | Leave a comment

Checking Out Your Sales Process

When we give mentoring sessions and training courses on strategic marketing, we often talk about the ‘Process’ element of the marketing mix and how and how a little bit of thought about your sales process, can put you ahead of … Continue reading

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Selling Technology to the world

Scottish companies with an objective to create sales of their technologies could not do better than exhibit at the Scottish Technology Showcase. This show, sponsored by Scottish Enterprise will bring together buyers and sellers and give Scottish companies a feel … Continue reading

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Basic Webpage, Video and QR Codes – All in one package

We have access to a supplier with an offering of video, QR codes and basic web pages. The direct linking concept is the future of business to business marketing and can enhance your offering in business to consumer markets, and … Continue reading

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Russell Ferguson takes quickstep to success

After planning the steps and a lot of hours of practise, Russell Ferguson was the outright winner of “A Little Less Strictly Dancing” charity event. The proud moment captured below with dancing partner Maria Oakes and TV personalities, Angus Purden … Continue reading

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Cool city space that builds brand presence

Don’t know if anyone has seen the meeting area of the Citizen M Hotel. A contemporary twist on a meeting room concept, members have access to the large spacious office/meeting space which includes Wi-Fi, lounge areas, quiet meeting rooms and … Continue reading

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Hit of the brand – technology companies

If you are a technology company looking for some customers, or a company looking to embrace new technology, put the date of 12th June 2012 in your diary and start planning now. The Scottish Technology Showcase is at the SECC … Continue reading

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Russell’s Dancing Postcards

If you have not already looked at Russell’s Dancing Postcards YouTube clip, please do have a laugh at his expense. He is dancing for charity in a competition on Saturday 17th March. To be in with a chance, we need some … Continue reading

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