Book Now For 2014
This programme is aimed at small food and drink companies with a growth ambition in the UK and is an excellent opportunity to develop skills, build knowledge and gain a better understanding of the retail and foodservice markets. These are days ‘away from the office’ to plan and think about your marketing and sales effort.
It is sponsored by Scottish Enterprise in partnership with Scotland Food and Drink and led by Russell Ferguson, a Chartered Marketer with excellent experience in the food and drink sector. The programme consists of a series of workshops designed to assist you develop your business strategy and build a strong marketing plan, to win over and retain new customers, explore technical accreditation schemes and supply chain efficiency, as well as signpost you to relevant support and funding options to help you grow your business. Cost is £50 per day for 5 sessions (£250)
Workshop 1 – 4th February 2014 – Market Landscape
Workshop 2 – 27th February 2014 – Gap Analysis & Identifying Market Opportunities
Workshop 3 – 18th March 2014 – Understand Your Customer, Technical Accreditation & Supply Chain
Workshop 4 – 2nd April 2014 – Managing the Account
Workshop 5 – 16th April 2014 – Growing Your Business: Marketing & New Product Development
For more information and a factsheet and an initial discussion, please contact russ@rfm.co.uk.