Saw a great piece of PR activity on breakfast news yesterday morning. John Browett, Chief Executive of Dixons Retail was on screen to explain his company’s drop in profits.
- He turned a question on ‘profit drop’ into a positive statement of how his competitors were being left behind and in the case of Comet, has disappeared.
- He also used the air time to explain that good prices, staff product knowledge and trained customer service behaviour had led to increased business.
We have a couple of clients who are using the same ingredients in their business with spun effect. They are not quite as big as Curry’s but they are outperforming in their sector. In any competitive devote, there are always people ahead of the pack.
For information on customer service initiatives that are small on cost but big on returns.