Measured marketing (a trending topic) through web analytics and research can provide actionable insights including:
- Key search words to influence visibility on page one of Google
- A list of sites of value you might want to link with to inform search engines
- Understanding of how your customers are interacting on your site (length of time on page, bounce rates etc.) to allow you to tweak and improve your offering and engagement levels
- How customers find what they want on the site, when they land on your page from Google?
- Breakdown of the typical customer journey on the site
- Helping to define where your traffic is coming from and what you do next
All this information is just sitting there waiting to be mined. The tools to do the job are free. The expert analysts to mine the data and the strategist are at RFM/Aillum to align to the business and website KPI’s.
Measured marketing start pack – 3 months with all information provided to client.
For more information, contact graham@rfm.co.uk