So said a delicatessen/farm shop retailer I was speaking with earlier in the week.
His experience is that when you sample new products with customers, you can increase sales by a factor of 3, – ideal for newer products, needing to build a loyal and returning customer base or a brand that is in its early stages.
For the producer, supplying some additional product can be a low cost route for promotion leading directly to the sales line of the business. Return on investment is what it is all about!
This technique can be used in many other business sectors – business to consumer and business to business, not just food and drink. Encourage the customer to try or experience the product and often they are hooked or at least, more susceptible to purchase.
For more information on this and other low cost techniques that drive sales in business, contact russ@rfm.co.uk
-
Recent Posts
Recent Comments
Archives
- April 2016
- March 2015
- November 2014
- September 2014
- August 2014
- July 2014
- June 2014
- May 2014
- April 2014
- January 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
Categories
- Advertising
- B2C marketing
- Branding
- Business to business marketing
- Communication
- Customer Service
- Digital Marketing
- Exhibitions
- Export
- High Street Marketing
- High Street Marketing
- Marketing
- Marketing Communications
- Marketing Mix
- Measured marketing
- New Recruits
- Online Marketing
- PR
- Presentations
- Product development
- Promotion
- Research
- RFM news
- Sales
- Skills development
- Social Media Marketing
- Strategic Marketing
- Training
Meta