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Tag Archives: market research
Right Place, Right Time
According to the papers this week, Magners sales are down by 20% this quarter while sales of beer are up. Most of this is attributed to the wet weather, as you can imagine. We have often talked about the value … Continue reading
Innovative Research – Online tools and trends features added to Google
Google recently entered the world of market research with the launch of their own consumer survey tool, currently only available to US users. This is an interesting move by one of the internet’s fastest ever growing businesses. A recent article … Continue reading
Watch out for Animee – the new beer targeted directly at women
Marketing – spot a gap – research it, – develop it, – test it- communicate it – launch it. Those clever marketers at Molson Coors identified from desk research that only 17% of women in the UK drink beer. It … Continue reading
New post – David Primrose – Director of Market Research
One of Scotland’s most respected Market Researchers has now joined forces with RFM Research to strengthen the research element of the business and be more pro active in this area. David Primrose, a Chartered Marketer and a Member of the … Continue reading