There are lots of organisations offering a range of programmes on marketing and sales skills. Before you start, just check out who have been developed as trainers and mastered the skill of teaching. The ability to let delegates learn is the key rather than to lecture them. Here is the difference.
A true trainer focuses his efforts on providing material which is relevant to the organisation, the programme and in line with their level of understanding. The ability to teach well is part of the learning process sitting alongside knowledge of the subject matter. A good trainer will allow delegates to unlock their own keys to learning and be there as a guide and point of true knowledge for the company.
A good Chartered Marketer can quickly think through the motivations of a customer, help align the business to the needs and wants of the market and provide practical tools for communication and sales. They will see your business from the view of the customer and the chances are that very quickly, you will increase the money and sales made in the business and provide more sustainable employment longer term.
For more info on this, contact russ@rfm.co.uk