This bones of article appeared 2 years ago in our newsletter but the message holds good today. We have just completed some awards submission for a large client, polishing their story in line with the requirements of the award, – so hopefully, they will have a win on their hands.
As a business tool, entering and the winning of awards can be a superb endorsement of a brand. For companies that are young or small or niche where their brand is not yet a household name, awards provide a badge of excellence and build recognition.
• Awards can set you apart from the competition.
• They can endorse sales presentations amongst key buyers.
• They can be good for internal produce amongst your internal market.
• They do not take up too much time to enter.
If you have an eye on growth for the business, it is a reasonable route to consider.