Apps for Business – Marketing communications approach

Just come across a couple of apps for business.

  1. An app to translate from your voice into another language – great for business conversations and working across international boundaries.  The app claims to be 85% accurate and is at least better than speaking English more loudly with a funny accent.
  2. A scrolling app to make presentation formats easier to deliver (assuming you need a script of course!
  3. A rehearse a presentation app, – ensuring that all participants in the presentation have the opportunity to practise and deliver seamless presentations.

Interesting to see apps for business now becoming more mainstream.

Held a mini focus group with some ‘20 something’ London execs.  They live their life by apps. It is the way they communicate at all times.  These people are in the category that are the future of the business world in the next decade!! – worth thinking about.

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