Whether working in transactional sales or transformational sales, the topic covers a multitude of activities and skill sets. Here is a starter for 10:
- Finding leads
- Making initial contacts with the right people
- Understanding the customers business and what they might want
- Asking the right questions
- Exhibitions, Meet the Buyer events – being effective
- Making great presentations
- Seizing the opportunity – ahead of the competition
- Buying signals – clues
- Closing techniques – effective techniques
- Negotiation – I need it cheaper!!
- Up selling, Link Selling
- Marketing Support
- The use of www.
Marketing is shaping your products for the conditions in individual markets. Selling is that face to face interaction to make an impression. In UK, we are great innovators and great creators. We are not so good at getting in front of customers and presenting our products.
If you are planning to sell or trade at home or overseas in export markets, these skills have to be tailored, trained and ingrained in individuals.