Bringing Structure to Marketing

Read a Facebook post this week of a young business owner, with what seems to be a highly acceptable and cool development of a traditional product.
He has very little money to invest in his brand and seems to be all over the place about how to target and develop business, in essence, how to structure the marketing and sales of the business.  He is going off like a blunderbuss, firing in all directions and yet here is a product that, with a little structure and help, will be able to move to the next stage of his business development.  Will probably give a call and offer some advice.
For more information on how to structure a strategic marketing plan that will drive a business forward, contact russ@rfm.co.uk