Coke Bottle Names

Queuing for 2 hours in Tesco, Silverburn to get your name on a bottle of Coke, what is that all about?  The cost per small bottle was £1.15, so clearly premium priced as a collectors item!  There is no doubt that Coke will have thought all of this through and decided on why it should work, though reading some of the marketing press articles, it has not been without it’s problems.   Is it the peak of individualism? Are we in such need to create an identity?  The answer has to be yes!  Why does everyone say they want things cheaper but still pay 4 times the amount for a bottle of a fizzy drink!!.  Someone clearly knows how to market their product.
For more information on this, contact russ@rfm.co.uk