Using Every Trick in the Book

Read in the papers last week that ASDA are now delivering to some of the Scottish Islands.  This, of course, will create greater competition for the Co-op, the company that has supported the communities for many years.
From a sales and marketing point of view, it says to me that their focus is on ‘proactive sales’ as a key to the growth of the company.  ASDA are clearly positioning themselves to every possible customer at every possible time.
Seeking out and grasping every sales opportunity says to the customer – ‘I am keen for your business.  I want to deal with you’.
There is a lesson to be learnt for many businesses in the UK who do not promote themselves as effectively as they could and are not proactive in searching out every sales opportunity.  This is key in today’s highly competitive economies.
For more information on how to more effective on sales contact, speak to russ@rfm.co.uk