Sometimes, a word or a phrase really puts a concept into focus, – perhaps that is the essence of a lightbulb moment.
In our business, we always talk about how we can help organisations to drive their business from the viewpoint of different ‘customer’ groups. Sometimes, to see the business from the ‘outside in’ is no easy task. When putting together sales and marketing activity plans, one of the target groups we often talk about as the first to be focussed on, is the internal customer – i.e. the people that work in the business and deliver to the outside world, the ambassadors that represent the brand with every interaction they provide.
Sir Richard Branson is quoted in the media this week as saying he puts the ‘employees first’ at the core of his businesses, so they can deliver truly excellent service. This was commented on as ‘sheer genius’ and a great way to look at running a business. Quite far thinking, as is always expected from this man and of course based on utter common sense.
For companies looking to really empower and upskill their staff, there is the opportunity to do this with funding available to many.
For more information on this, please contact russ@rfm.co.uk