UK Marketing Spend Rising

A recent report from the IPA indicates UK companies are increasing their communications budgets between July and September this year.  Respondents suggested improving economic conditions offer a platform for investment.  The IPA ( Incorporation of Practitioners in Advertising) looks at large blue chip clients and their expenditures.
The key as ever is how to spend that resource and investment wisely, squeezing every element of opportunity out of the ‘opportunities to see’ that you create. This lesson applies to the smaller organisation and business to business organisations as well as to the marketing departments of blue chips who are good at maximising their budgets (it’s their job!!)
There will come a time in the future when all will be online and social, but at this time, we have to consider all formats – Digital (social, youtube, web, Linked in etc.) and Offline ( exhibitions, presentations, desk-ware, events, functions, face to face, point of sale, training etc).
The large companies who have the massive amounts of budget are always looking for the best deal and trying to evaluate response to ensure that the effect of every pound spent is maximised.  So should every business.
For more information on maximising your promotional spend and resource, contact russ@rfm.co.uk