We were looking for ‘pop up’ stands last week for a client. Simple artwork to create a backdrop branding for shows, conferences etc. Our local suppliers were as usual very helpful but the process was going to take 2-3days.
We called a company in London at 11am and were told that if we had digital artwork by 2pm, we would have it the next day. The client’s design house – ‘Tattoo Creative’ produced the artwork in double quick time. The stands were delivered the following morning by 10am for almost the same cost.
The lesson – in a highly competitive environment, customer process, speed, attention to detail and a ‘no problem’ attitude goes a long way to creating competitive edge. Where will we go next time?
For more information on how to create competitive edge, contact Russ@rfm.co.uk