There are many examples of internet based companies disrupting traditional business models.
Roger De’Ath from Google’s enterprise division, spoke recently at the recent Digital 2014 Interactive Scotland event:
“For digital businesses, location is irrelevant, it’s an entirely democratic process. If you have the best ideas, then you can win in any market.”
Jumpstart UK have created significant growth for UK businesses by spreading awareness of the government’s research and development tax relief scheme. By positioning itself as “a classic disruptive technology,” their contribution has helped companies like BrewDog to sustain essential funding to improve their infrastructure. The Jumpstart model is based on efficiency and accountability where everything is tracked. This has allowed them to beat off the competition who they believe are traditional Accountancy firms.
Air Bnb offers a cheaper alternative to hotel overnight accommodation to see its popularity go from strength to strength. This original concept has grown wings and now an army of followers have subscribed and are renting out their home or visitors taking advantage of this economical accommodation. Despite being taken to court by representatives of the hotel industry, i.e, the competition, AirBnB has expanded thanks largely to the power of the internet combined with the pressure from the crowd. The rest as they say is history!
In the world of retailing, Amazon’s well documented growth has turned hierarchical supply chain models on their head, upsetting book publishers along the way but providing a unique customer centric experience.
In contrast, Kodak cameras had plenty of warning about the emergence of the digital camera and underestimated the shifting trends and ultimately forced them to close down a once powerful device.
The internet represents a world of opportunity and no matter what industry niche your company operates in, there is a powerful tool at your disposal to be a force for change.