Just seen the look of the cool new style bar in our local Elliot’s location on Prestwick’s Main Street, geared to the young, cool, ‘out for fun’ markets, – a big investment to rip out and refurbish a whole bar!
Like many of us, I am well and truly not in this target market but do recognise the value that today’s customers place on the look, feel and ambience of a ‘place’. The ‘physical presence’ of a place to meet, when combined with great products, good customer service and good communication, is a licence to thrill lots of spending customers. This company have recognised for years the value of understanding moving markets.
For more information on how the marketing mix can apply to your business, just e-mail russ@rfm.co.uk.
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