Mobile commerce is all about having a strategy for accessibility from mobile devices, using analytics to recognise which devices users have the strongest intent to purchase.
A recent IBM study published online, has identified new concepts and trends in online shopping. “The iPad Factor” recognises the dominance of tablets in driving retail traffic, reaching nearly 10% of online shopping in 2012.
The major countries around the world currently embracing Mcommerce are South Africa, Australia and Brazil. With such an explosion in smart phone usage this is changing shopping habits of consumers and retailers have to adapt or face losing out on missed sales.
Questions to ask of your website?
Is your website Mobile optimised, tablet or smart-phone optimised?
Are you measuring website page load speed? Slow loading websites and particularly slow checkouts can lead to high basket abandonment
Have you checked mobile traffic reports in Google Analytics to identify which devices are most commonly used to access your website?
We are living in a fast moving world, and shoppers are becoming tech web savvy. Online consumers are less patient and unforgiving, if your website isn’t mobile responsive, or prices aren’t competitive then the competition is just a click away.
For more information, contact russ@rfm.co.uk