Technologies for the Future

Read this week about the deep sea internet that can be used to detect tsunamis and message to mobile phones, a watch that regulates your body temperature, so keeps you at the right temperature, printing human organs and other body parts for replacement and the hydrogen super car which of course is an ever present energy resource.    All ground breaking technologies but who will be first and second to market and reap the real rewards?
Once a product has been developed (a ‘question mark product’ in marketing term), the key to success and growth is to understand market access and routes to market, what makes these markets tick, and what margins you might have to share to get your product into the market.
For organisations large and small, we have a pretty neat template to follow which gives a clear indication of what needs to be tackled for the next stage of an organisation’s growth.
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