Every where you go in the UK , you get a pleasant smile and often a joke or a laugh when at the counter in Greggs the Bakers They encourage a queue – and it builds an even longer queue, but the queue moves quickly. Service is ALWAYS friendly – first thing in the morning and last thing at night.
Have often seen the queues at Greggs while there is no one at the competitor food outlets.
Greggs understand the consumer, at different times of day, they train their staff superbly well and generally just get all the ingredients of the marketing mix working all together, all the time. Maybe that is why they are expanding their stores!
For more information on a marketing mix that competes well against the competition, contact russ@rfm.co.uk