A brand that is always evolving and looking at the product development element of strategic marketing based on understanding of consumers and where the next trend is going. Their latest concept being rolled out is a new budget hotel called HUB with smaller rooms that will focus on price, design and location over space. Hub will provide 40 “ television screens, pre selection of lighting and room temperature and allow for quality accommodation at a lower price in the heart of our cities. Sounds a great idea and probably based on understanding customers and how they think and act.
For more information on developing products based on in depth understanding of customer requirements and wishes for the future, contact Gayle@rfm.co.uk