See that Tesco are going to use eyeball recognition as you walk into stores to determine the products they will display to you. This is an amazing piece of technology which if it works well could transform targeted communication. As an organisation, they already know how we shop and what food styles we choose, so this will be a logical extension. Good example of how customer data and profiling can help position a business. In some of the less sophisticated environments, perhaps in business to business, knowing how your customers buy is a real asset!
For more information on targeted communication contact russ@rfm.co.uk