With the festive season fast approaching, it’s now clear the UK are amongst the fastest growing world regions to have embraced eCommerce.
A recent report produced by Lloyd’s Banking Group confirms this trend:
- The UK is one of the world’s strongest internet economies. The digital economy accounts or over 8% of GDP – greater than education or construction – and is forecast to rise to over 12% by 2016.
- We are world leaders in e-commerce. British internet users made 129m visits to retail websites on Boxing Day 2013, up by 15% in one year – the biggest online shopping day to date. And over half of these visits were made on mobile devices.
Src. Lloyds Bank UK Business Digital Index 2014
For some, digital is at the early adopted stage, but it’s imperative that all staff skill up to tap into the culture of mobile shopping. For better or worse, there’s no substitute for bricks and mortar stores.
RFM are delivering a High Street Marketing package, containing all the necessary tools to
arm you for this new wave of shopping habits. For more information on creating a digital strategy to appeal to the modern shopper, contact us today.