As the summer draws to a close and we get ready for the autumn, we would suggest that companies large and small, need to review, revamp and refresh their sales and marketing communications, plans and strategies.
Every company needs to get inside the mind of the buyer, be that a home based buyer or an international customer.
Brands and the expertise they bring need to be known and trusted and the challenge is to be on the shopping list of the buyer.
Consistency and continuity of message is required – the steady drip system coupled with some purple cow moments that turn the spotlight on an organisation.
It is a competitive and tough old world out there and as ever when going gets tough the tough get going.
For more information on a range of sales and marketing initiatives, contact russ@rfm.co.uk