A recent published market research project presented 10 consumer panels of 10 people with 5 unbranded glasses of orange juice to pull out different comments on flavour. The same products were then presented being poured out of different containers – plastic bottle, plastic bottle with a handle, clear plastic bottle, carton. The product then had different perceptions of freshness and taste based on the different cartons and packaging. In reality, it was the same orange juice being poured on each occasion. This demonstrates that the power of suggestion and the power of packaging can make or break the product.
In depth market research such as this can then be huge for determining the way forward for a successful product on food, drink and many other sectors!