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Tag Archives: brand strategy
Being clever with words is a clever idea
With many of the social media formats that we are so keen to embrace, we sometimes forget the art of writing good copy. Thought provoking headlines, great tag lines, well written and persuasive body copy with a call to action. … Continue reading
The cost of a logo
The Marketer magazine this month has a section on the cost of logos and corporate identities. According to the magazine, Twitter paid £10 to a photostock page for its bird logo, Nike paid £22 for the swoosh, Glasgow 2014 Games … Continue reading