Author Archives: admin

I didn’t know you did that…

Posted on January 11, 2013 by admin

Clients and customers are never fully aware of any company’s product range, so we thought it might be interesting to update on the range of marketing and sales services that we are providing. This conforms to the tabs on our … Continue reading →

Posted in Exhibitions, Marketing, Research, Sales | Leave a comment

Christmas shopping – only 3 days to go and Crabbies take the strain

Posted on December 21, 2012 by admin

In the RFM business, we often talk about the importance of understanding target markets at different buying times over the year. Good to see that Crabbie’s Ginger Beer have opened up ‘safe havens’ for bored men when they are expected … Continue reading →

Posted in Promotion | Tagged | Leave a comment

YCGBSOYA You can’t get business sitting on you’re a—e!!

Posted on December 13, 2012 by admin

This is an old adage that came up at an export seminar last week from the MD of Strategem. When working in an international environment, it is still undoubtedly true, especially when your competition may be a local company in … Continue reading →

Posted in Export | Tagged | Leave a comment

Manning your stand – exhibition selling skills – technology sector

Posted on November 30, 2012 by admin

If your company ever go to exhibitions and fairs to sell product and services, this is the programme you need to be on.  It provides a step by step guide to maximising the effect of attending exhibitions.  This particular event … Continue reading →

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Mobile strategy – Moving and moving fast!

Posted on November 30, 2012 by admin

All the stats and the research would suggest that consumers are moving more to mobile for researching product reviews, recommendations, loyalty coupons etc in the pursuit of value in their purchasing.  Certainly in the consumer sector, mobile now leads the … Continue reading →

Posted in Digital Marketing, Online Marketing | Tagged | Leave a comment

Presentation skills – Make it easy for your customers to say yes

Posted on November 30, 2012 by admin

‘Under the skin’ knowledge of a sector and a customer’s buying patterns allows companies to align themselves with the needs of the customers and to have more opportunity to sell product.  Great sales presentations present the customer with an unbelievable … Continue reading →

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Great product innovation

Posted on October 12, 2012 by admin

Just seen a press release in the Metro for a brand new textile product.  Smart textiles can now help patients undergoing chemotherapy to deal with hair loss issues.  It will be interesting to see if this very worthy ‘question mark’ … Continue reading →

Posted in Marketing Communications, Product development | Tagged | Leave a comment

Measured marketing

Posted on October 12, 2012 by admin

Measured marketing (a trending topic) through web analytics and research can provide actionable insights including: Key search words to influence visibility on page one of Google A list of sites of value you might want to link with to inform … Continue reading →

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RFM marketing – as current today as then

Posted on October 5, 2012 by admin

As of October 1st, we enter our 30th year of trading, – providing external specialist assistance to companies large and small on a host of marketing and sales topics.  Sometimes, we act as research suppliers and partners, advising and delivering … Continue reading →

Posted in Marketing | Tagged | Leave a comment

Good market research reduces risk – bad market research risks your investment

Posted on October 5, 2012 by admin

People often say – our research tells us…. 1. What is important is to realise when your sample size is correct and reflective of your target market 2. That the questions are being asked in an unbiased way that reduces … Continue reading →

Posted in Research | Tagged | Leave a comment