-
Recent Posts
Recent Comments
Archives
- April 2016
- March 2015
- November 2014
- September 2014
- August 2014
- July 2014
- June 2014
- May 2014
- April 2014
- January 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
Categories
- Advertising
- B2C marketing
- Branding
- Business to business marketing
- Communication
- Customer Service
- Digital Marketing
- Exhibitions
- Export
- High Street Marketing
- High Street Marketing
- Marketing
- Marketing Communications
- Marketing Mix
- Measured marketing
- New Recruits
- Online Marketing
- PR
- Presentations
- Product development
- Promotion
- Research
- RFM news
- Sales
- Skills development
- Social Media Marketing
- Strategic Marketing
- Training
Meta
Author Archives: RFM
Prestwick – A Case for Aggressive Marketing?
This week, the media have covered the latest case for Glasgow Prestwick Airport being put into public ownership. As a marketer, one wonders if the message of Glasgow Prestwick is truly etched on the minds of those people in airlines … Continue reading
Posted in Marketing, Marketing Communications, Promotion
Leave a comment
UK Marketing Spend Rising
A recent report from the IPA indicates UK companies are increasing their communications budgets between July and September this year. Respondents suggested improving economic conditions offer a platform for investment. The IPA ( Incorporation of Practitioners in Advertising) looks at … Continue reading
Driving a Customer Focus In Business
Sometimes, a word or a phrase really puts a concept into focus, – perhaps that is the essence of a lightbulb moment. In our business, we always talk about how we can help organisations to drive their business from the … Continue reading
Visit RFM at the Ayrshire Business to Business Exhibition – Tuesday 8th October
Pick up a few tips to enhance your marketing focus and sharpen up your sales effort. RFM will be at stand 48 at the Ayrshire Business to Business show at AYR Racecourse 9.30 – 5pm next Tuesday 8th October 2013. … Continue reading
Posted in Exhibitions, Marketing, Sales
Leave a comment
30 Years in Business
RFM just passed a true milestone last week. 30 years trading in market research, marketing planning for business growth, sales, marketing and exhibition training. In that time, we have helped a multitude of organisations to improve the sales line in … Continue reading
National Trust – a Purple Cow Moment!
National Trust – a purple cow moment So the National Trust has accepted the Big Brother House into the portfolio of properties, albeit for a short space of time only. Not exactly a national monument, it is however a significant … Continue reading
PACK – Presentation, Availability. Cross Selling and Service, Knowledge!
This has been reported as the focus for staff training in the new Marks and Spencer regime, reeling from criticism in the ladieswear section. In addition to the new ranges, they embarking on a customer service programme The lessons for … Continue reading
Posted in Marketing, Promotion, Sales
Leave a comment
Don’t Worry , Be Appy!
Just amazed at the number of life easing actions you can now do on your phone – sat nav, translation for overseas guests, pounce on a table at the last minute, gain product information etc. It is the way forward … Continue reading
How Men Buy, How Women Buy
Research shows that women make decisions about consumer purchases differently from men. In general, the fair sex likes to browse, evaluate and see a range before a decision. Men more often just want 2 or 3 options and to make … Continue reading
Posted in Marketing Communications, Promotion, Research, Sales
Leave a comment
Understanding the Sports Fan
I found notification on this paper on the CIM website. The paper seeks to provide marketers with insights into: identifying sports fans that will be most responsive to their marketing efforts; where to find these fans; how to communicate with … Continue reading
Posted in Marketing Communications, Research, Sales
Leave a comment