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Author Archives: rfmblogadmin
B2B Marketing – Concentrating Effort for maximum efficiency
David Primrose, Director of Market Research, recently undertook a business to business survey for a professional services firm. They were frustrated that they could not make any inroads with a specific target client and wanted to know why. The research … Continue reading
Posted in Business to business marketing, Research
Tagged b2b marketing, RFM market research
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Marketing and Sales Hub – ”The Hot Loft”
High value, lower cost offering. We now have a team of owner managed specialists all under one roof – design and graphics, sharp search engine optimisation, press and publicity, market and customer research, sales training and sales planning, IT marketing … Continue reading
Stakeholder Research – tips and techniques for building partnerships
At the heart of all successful organisations lies the knowledge and an intimate understanding of customers and stakeholders thoughts and perceptions. It is vital that strategies are put in place to measure and evaluate these thoughts and perceptions. Such market … Continue reading
Dynamic sales skills and internal marketing
In a period when everyone is looking at costs and maximising the use of their assets, ask yourself these questions: How good are the MD, Directors, team members at – closing sales, handling price objections, link selling, sales farming, customer … Continue reading
Drinks sector example – rebranding to shape the future
A recent survey has revealed that young consumers are shunning traditional tea – understanding the motivations, likes and dislikes of the next band of consumers is important. It helps to shape your future. Budweiser has been given a facelift – … Continue reading
New post – David Primrose – Director of Market Research
One of Scotland’s most respected Market Researchers has now joined forces with RFM Research to strengthen the research element of the business and be more pro active in this area. David Primrose, a Chartered Marketer and a Member of the … Continue reading
Exhibitions – following up the leads
Just interfaced with a company about the exhibitions programme and how to be more effective. At shows they speak to lots of people, gather names of people with an interest in the very wide range of products they offer. Are … Continue reading
Improve revenues and examine customer satisfaction
Adjust to what the customers are saying – 68% of customers do not give a company repeat business because of employee attitude. (Adams six sigma) Customer satisfaction applies in our business to business relationships as much as it does in … Continue reading
Market research – your customers
How they buy, when they buy, and if you are on their radar. Having some objective research information on your customer’s perceptions often provides information which can be described as astounding. Good qualitative information provides great insight into product, how … Continue reading