Category Archives: Marketing

Review it, understand it, tweak it, link it, measure it

Posted on December 11, 2012 by rfmblogadmin

Google Analytics is very much like other research tools. Basically, it makes commercial sense to understand who is using your website. Key data on customers may be the following: How long they stay on your site? Do they abandon their … Continue reading →

Posted in Measured marketing | Tagged | Leave a comment

Mobile strategy – Moving and moving fast!

Posted on November 30, 2012 by admin

All the stats and the research would suggest that consumers are moving more to mobile for researching product reviews, recommendations, loyalty coupons etc in the pursuit of value in their purchasing.  Certainly in the consumer sector, mobile now leads the … Continue reading →

Posted in Digital Marketing, Online Marketing | Tagged | Leave a comment

Online marketing – making your website work for you

Posted on November 10, 2012 by rfmblogadmin

In the age of ‘Big Data’, businesses must make sure their analytical online tools are sharp, that there is a company wide commitment to measured marketing. Most organisations need to make sure their website works for them and is connected to … Continue reading →

Posted in Measured marketing, Online Marketing | Tagged | Leave a comment

Fancy it – the next social high street

Posted on November 2, 2012 by rfmblogadmin

Riding on the back of Pinterest, ‘The Fancy’ is a shopping site that allows the customer to look at images of a range of merchandise ‘on line’ in visual format on a social networking platform. It allows the customer to browse … Continue reading →

Posted in Social Media Marketing | Tagged | Leave a comment

Do you know the value of your social customer?

Posted on October 26, 2012 by rfmblogadmin

This year has seen an increasing trend of ‘ubiquitous’ users accessing social networks through mobile devices (24 hours a day, 7 days a week). This leaves a trail of ‘big data’ just waiting to be mined, which can allow a … Continue reading →

Posted in Marketing, Measured marketing | Tagged | Leave a comment

Do they stay or do they go? Customers on your site

Posted on October 19, 2012 by rfmblogadmin

What do customers do on your website? Do you use the analytics tools at your disposal to find this out? In the digital era, business websites can no longer simply be live on the world wide web, in the blind … Continue reading →

Posted in Measured marketing | Tagged | Leave a comment

Great product innovation

Posted on October 12, 2012 by admin

Just seen a press release in the Metro for a brand new textile product.  Smart textiles can now help patients undergoing chemotherapy to deal with hair loss issues.  It will be interesting to see if this very worthy ‘question mark’ … Continue reading →

Posted in Marketing Communications, Product development | Tagged | Leave a comment

Measured marketing

Posted on October 12, 2012 by admin

Measured marketing (a trending topic) through web analytics and research can provide actionable insights including: Key search words to influence visibility on page one of Google A list of sites of value you might want to link with to inform … Continue reading →

Posted in Measured marketing | Tagged | Leave a comment

RFM marketing – as current today as then

Posted on October 5, 2012 by admin

As of October 1st, we enter our 30th year of trading, – providing external specialist assistance to companies large and small on a host of marketing and sales topics.  Sometimes, we act as research suppliers and partners, advising and delivering … Continue reading →

Posted in Marketing | Tagged | Leave a comment

Get on the road!!!

Posted on September 28, 2012 by admin

Just read from the Hillington Innovation Centre that there is a shortage of product availability in the supply chain for wind equipment in East Scotland.  In the same week, we had a client in a related sector with a superb … Continue reading →

Posted in Marketing, Sales | Tagged , | Leave a comment