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Author Archives: admin
Get on the road!!!
Just read from the Hillington Innovation Centre that there is a shortage of product availability in the supply chain for wind equipment in East Scotland. In the same week, we had a client in a related sector with a superb … Continue reading
Queuing for an Apple
Judging from the press this week, there has to be plenty of disposable income around! There were queues at the Apple stores as customers were desperate to get their hands on the iPhone 5. Normally, people queue for hours for … Continue reading
It’s not the product, it is the flower of service
A friend who runs a Mr Handyman home and office maintenance service franchise in Glasgow believes that the key to building a sustainable and repeat business in this sector is not just the quality of the job but also customer … Continue reading
Filming your sales team
Getting your team to see themselves in action with instant feedback is a great way to learn. It celebrates the ‘best bits’ and the areas to work on. One customer wants to let the team see how effective they are … Continue reading
Spit second timing – London September 2012
Off to work at Olympia at one of the major food shows in the UK at the start of September. Visitors will come from all over UK and Europe. There will be retail, wholesalers, food service, multiples, all in this … Continue reading
E commerce strategy audit
Just completed an ecommerce strategy checklist for a company entering into this market. Their thinking needed to be clear, they had to really define their business objectives and undertake the preparation and briefing of the site before speaking with their … Continue reading
The consumer demand and supply conundrum
We have just been preparing a series of workshops for food companies and used the following comments. (The comments though applied to Food & Drink are cross sectoral) “Food and drink businesses that really grow tend to be the ones … Continue reading
Measurable marketing – analytical approach for online business
One of the values of online marketing is the ability to see what your customer and potential customers are doing when on your site or working on social media. Measurable marketing is the name of the game at present. Finding … Continue reading
Targeted Marketing
Being seen, being visible in the right marketplace at the right time has always been a key to brand success! A targeted approach, with well thought through plans and strategies is of course the correct way forward. Decisions on promotional … Continue reading
Reasons to be proud – If you are a small and medium sized business!
Read an article about SME artisan food and drink producers which claims that the sector adds something like £2.7 billion to the UK economy. If this is multiplied by all the other sectors that are core to our economy, the … Continue reading