-
Recent Posts
Recent Comments
Archives
- April 2016
- March 2015
- November 2014
- September 2014
- August 2014
- July 2014
- June 2014
- May 2014
- April 2014
- January 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
Categories
- Advertising
- B2C marketing
- Branding
- Business to business marketing
- Communication
- Customer Service
- Digital Marketing
- Exhibitions
- Export
- High Street Marketing
- High Street Marketing
- Marketing
- Marketing Communications
- Marketing Mix
- Measured marketing
- New Recruits
- Online Marketing
- PR
- Presentations
- Product development
- Promotion
- Research
- RFM news
- Sales
- Skills development
- Social Media Marketing
- Strategic Marketing
- Training
Meta
Author Archives: RFM
Companies Get A Graduate To Implement Your Sales And Marketing.
Many years ago we worked on a scheme where, after a marketing and sales plan had been agreed, we arranged for a graduate in house to implement under our guidance and grow their experience. Bit was a great scheme and … Continue reading
Posted in Marketing, Sales
Leave a comment
‘Sampling is the Key!’
So said a delicatessen/farm shop retailer I was speaking with earlier in the week. His experience is that when you sample new products with customers, you can increase sales by a factor of 3, – ideal for newer products, needing … Continue reading
Posted in Branding, Marketing Communications, Promotion, Sales
Leave a comment
Keeping Track in 2014!
For many years we have offered good clients an RFM desk diary, – a diary with a little bit more. The format is a week to page running from November 2013 till December 2014 so you can see the date … Continue reading
Posted in Customer Service, Promotion
Leave a comment
Tell the Truth in the Morning!
Found this an interesting stat. Research by Harvard psychologists has revealed that ethical behaviour tends to diminish as the day wears on, and that the good intentions that people wake up with gradually disappear. They consistently found that in the … Continue reading
Posted in Marketing Communications, Promotion, Research
Leave a comment
Newly Refurbished Style Bar – The Look Takes A Trick!!
Just seen the look of the cool new style bar in our local Elliot’s location on Prestwick’s Main Street, geared to the young, cool, ‘out for fun’ markets, – a big investment to rip out and refurbish a whole bar! … Continue reading
Live Image – The Next Trend!!
I would hazard a guess that the next major trend will be towards Facetime, video, live action and the moving image as a matter of course taking us away from the written word. All the leading edge consumer products are … Continue reading
Building Brand Awareness
Had the pleasure of speaking at the Taste Ayrshire meeting at the iconic Turnberry Hotel this week. Around 30 – 40 businesses turned up to see the new brand collateral and the great new video which positions Food Producers in … Continue reading
Posted in Branding, Marketing Communications, Promotion
Leave a comment
Where Do You Interface With Your Customers? Existing and Potential
On social media to provide a brand wash or swipe? At key shows and exhibitions when customers are in buying mood and susceptible to purchase? When they walk into your store, e mail or telephone into your business? When they … Continue reading
Brand Refresh
Just working on the project management of a brand refresh for a company looking to modernise their traditional image. In testing the concepts with trade customers, there is great excitement and anticipation about the sales uplift this will provide. The … Continue reading
Research – Lighting Up The Way Forward
A small piece of well controlled and managed research works wonders, – almost every time. Understanding customer’s behaviour, motivations, their likes and dislikes, perception of competition and buying habits is absolutely fascinating and illuminating. It is in fact the basis … Continue reading
Posted in Customer Service, Marketing, Research
Leave a comment