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Author Archives: rfmblogadmin
Ecobuild – a real exemplar!
Ecobuild is a Business to Business event in the world of sustainable design, construction and the built environment. We are off to work at Ecobuild at Excel London in a couple of weeks, hopefully cutting energy and getting plenty of … Continue reading
Does your Board understand marketing in depth and the value of it?
Have just come across a company with a fantastic product range, half of which is presented in stunning new packaging for the consumer shelves and retail space. The new packaging is working well for them and sales are increasing. It … Continue reading
Amoy Food Van – Social Marketing for noodle fans
Amoy is travelling the country over the next few weeks in their ‘food van’ showing the British public just how easy it is to use their products in everyday cooking. They are providing free samples, money off vouchers, a recipe … Continue reading
An interesting concept – Facebook launch ‘Social Search’
Mark Zuckerburg, the founder of Facebook announced the arrival of ‘Social search’ an alliance between Facebook and the Bing search engine. What does this mean, and how does it affect us as consumers? You can now search Facebook and type … Continue reading
New Year, New marketing and selling skills
For companies looking to improve their skills, RFM marketing have a number of courses kicking off early in 2013. These short one day programmes in various locations in the UK and provide an opportunity for delegates to have a ‘day … Continue reading
Getting in front of more customers is still always a good idea
It is always easy to talk about strategy, the hard bit is making it happen! Have come across quite a few companies recently who when we look at the analytics behind their sites, do not have their site fully optimised. … Continue reading
LinkedIn – how do we use it?
There are 8 million business managers in the UK who are registered with LinkedIn. 82% of users use it to keep up with business news and research companies. The profile of the users tends to be decision makers, – senior … Continue reading
Review it, understand it, tweak it, link it, measure it
Google Analytics is very much like other research tools. Basically, it makes commercial sense to understand who is using your website. Key data on customers may be the following: How long they stay on your site? Do they abandon their … Continue reading
Online marketing – making your website work for you
In the age of ‘Big Data’, businesses must make sure their analytical online tools are sharp, that there is a company wide commitment to measured marketing. Most organisations need to make sure their website works for them and is connected to … Continue reading
Fancy it – the next social high street
Riding on the back of Pinterest, ‘The Fancy’ is a shopping site that allows the customer to look at images of a range of merchandise ‘on line’ in visual format on a social networking platform. It allows the customer to browse … Continue reading