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Category Archives: Marketing
Product Reincarnations
How often do products re-invent themselves to the next generation of consumers? In the marketing life cycle, products go out of fashion or trend, moving from being a cash cow to one on its way out, then emerging at a … Continue reading
Posted in Marketing, Marketing Communications
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Multi-Channel Marketing
At a recent conference, I heard a keynote speaker from the John Lewis Partnership presenting the multi-channel strategy they have developed to allow customers to interact with them any way they wish, – in store, on tablet, web, by phone, … Continue reading
Posted in Communication, Customer Service
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Accessing customers, customers accessing you
In almost every business sector, the method of access to information on suppliers has changed. The web is the cornerstone of business development in nearly every sector, in both consumer and business to business. In most consumer sectors, access is … Continue reading
Posted in Marketing Communications
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Does your Board understand marketing in depth and the value of it?
Have just come across a company with a fantastic product range, half of which is presented in stunning new packaging for the consumer shelves and retail space. The new packaging is working well for them and sales are increasing. It … Continue reading
Amoy Food Van – Social Marketing for noodle fans
Amoy is travelling the country over the next few weeks in their ‘food van’ showing the British public just how easy it is to use their products in everyday cooking. They are providing free samples, money off vouchers, a recipe … Continue reading
An interesting concept – Facebook launch ‘Social Search’
Mark Zuckerburg, the founder of Facebook announced the arrival of ‘Social search’ an alliance between Facebook and the Bing search engine. What does this mean, and how does it affect us as consumers? You can now search Facebook and type … Continue reading
New Year, New marketing and selling skills
For companies looking to improve their skills, RFM marketing have a number of courses kicking off early in 2013. These short one day programmes in various locations in the UK and provide an opportunity for delegates to have a ‘day … Continue reading
Getting in front of more customers is still always a good idea
It is always easy to talk about strategy, the hard bit is making it happen! Have come across quite a few companies recently who when we look at the analytics behind their sites, do not have their site fully optimised. … Continue reading
I didn’t know you did that…
Clients and customers are never fully aware of any company’s product range, so we thought it might be interesting to update on the range of marketing and sales services that we are providing. This conforms to the tabs on our … Continue reading
Posted in Exhibitions, Marketing, Research, Sales
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LinkedIn – how do we use it?
There are 8 million business managers in the UK who are registered with LinkedIn. 82% of users use it to keep up with business news and research companies. The profile of the users tends to be decision makers, – senior … Continue reading