-
Recent Posts
Recent Comments
Archives
- April 2016
- March 2015
- November 2014
- September 2014
- August 2014
- July 2014
- June 2014
- May 2014
- April 2014
- January 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
Categories
- Advertising
- B2C marketing
- Branding
- Business to business marketing
- Communication
- Customer Service
- Digital Marketing
- Exhibitions
- Export
- High Street Marketing
- High Street Marketing
- Marketing
- Marketing Communications
- Marketing Mix
- Measured marketing
- New Recruits
- Online Marketing
- PR
- Presentations
- Product development
- Promotion
- Research
- RFM news
- Sales
- Skills development
- Social Media Marketing
- Strategic Marketing
- Training
Meta
Category Archives: Marketing
Dynamic sales skills and internal marketing
In a period when everyone is looking at costs and maximising the use of their assets, ask yourself these questions: How good are the MD, Directors, team members at – closing sales, handling price objections, link selling, sales farming, customer … Continue reading
Margins and Mark Up
Seems to be confusion amongst many SME’s about this. What does a mark-up of 50% provide in terms of margin? Understanding the required or expected margins for each sector in the channel/reseller chain is very much part of the marketing … Continue reading
What are the talents for the future?
The growth areas have to be: The ability to write good, persuasive, quirky copy for social media The ability to take or project manage good photography (I always use a professional!) Acting lessons to present well on screen Presentation skills … Continue reading
Digital marketing strategies in a fast moving world
New digital marketing techniques are emerging on a very regular basis. This is the way of the future and the way in which the commercial and industrial buyers of the future will communicate. It is important to embrace the culture, … Continue reading
The Market place and the tail of the hurricane
Markets change on an ever fluctuating basis, just like the wind! In today’s marketplace, marketing and sales plans need to be set ahead but be flexible enough to change and alter as required. A timetabled campaign, planned well ahead of time, … Continue reading
Press Alerts – Journalists looking for a story
Received an alert today for a trade journalist looking for good food stories on a regular basis. Trade and technical press are always on the lookout for good copy and good stories for their readers. Any good PR consultant will … Continue reading
Apps for Business – Marketing communications approach
Just come across a couple of apps for business. An app to translate from your voice into another language – great for business conversations and working across international boundaries. The app claims to be 85% accurate and is at least … Continue reading
Groupon – another route to market!
A great way for companies to sell product fast. Based on offering huge discounts for group purchasing bought in a short time frame, Groupon focusses on the consumer habit of ‘impulse purchase’. From a marketing point of view, it allows … Continue reading
Channel marketing – Buying where and when you want
Channel marketing is all about focussing on customers and creating easier and more access to purchase. For example, Coke had, and indeed may still have, a mission that no one should ever be more than 10 steps from a being able … Continue reading
Question. What do the following have in common?
Weibo, QQ, Youku, Dovban, Kaixin 001, Ren Ren. Answer. They are all names of social networking sites in China, each targeting different sectors of the community, just like Facebook, Twitter, LinkedIn, YouTube, but bigger in size!! A ‘must understand’ for … Continue reading
Posted in Social Media Marketing
Tagged social marketing, social media, social networking
Leave a comment