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Category Archives: Marketing
Practise Makes Perfect.
Was lucky enough to play golf at East Sussex National one evening this week as part of a conference. On the first tee, I noticed a young golfer on the practise ground hitting a huge load of balls. The swing … Continue reading
Posted in Marketing, Sales
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Pricing – is it Part of Marketing?
Yes of course it is. We are told by the media to ask for discount all the time and never pay the full price. As consumers, we see this in every walk of life where companies segment their pricing structure … Continue reading
Posted in Marketing, Marketing Communications, Sales
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Movement in Still Photography!
Came across a stunning new technique of incorporating movement into stills photography. Only certain parts of the screen image move which catches the eye, draws attention to detail of the product. It was used on a very innovative product which … Continue reading
Planning your Marketing Calendar
Just a couple of questions Do you know how your customers like to consume information about companies like yours? Do you know when your potential customers are susceptible to approach and purchase? Do you plan appropriate online and offline promotions … Continue reading
Sales – Where Do They Come From?
Sales emanate from a variety of sources. Often forgotten in the marketing mix, leads for business and opportunities come from referral, customer service excellence, web, SEO, exhibitions and shows, asking for more business, transactional business activities, transformational business, networking etc, … Continue reading
“This is a Selling Task!”
On the Apprentice this week, the teams had to sell innovative camping products at the Caravan and Leisure show at the NEC in Birmingham. Alan Sugar or Yes, Sir Alan, said ‘This is a selling task. You only get one … Continue reading
Posted in Exhibitions, Marketing Communications, Sales
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The Difference Between Learning and Training.
There are lots of organisations offering a range of programmes on marketing and sales skills. Before you start, just check out who have been developed as trainers and mastered the skill of teaching. The ability to let delegates learn … Continue reading
Posted in Marketing, Marketing Communications, Sales
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Customer Service is the Way Forward
Superb customer handling skills are key to retaining business in both consumer and business markets. Customer service coupled with revenue generation skill is an even more profitable way forward. We have seen this work in all sectors, leading to increased … Continue reading
Posted in Customer Service, Marketing, Sales
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Selling Technology Products at Exhibitions – Additional date – Glasgow 17.6.13.
As with oil and gas, companies selling at B to B exhibitions may have the one time chance to speak with the larger customer or link in the supply chain. Exhibitions are a time when customer want to be spoken … Continue reading
Posted in Exhibitions, Marketing Communications, Promotion, Sales
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Put it in your Calendar / Diary! Scotland’s Technology Show. Tuesday 11th June 2013, SECC Glasgow
There are 130 exhibitors and nearly 1000 registrations to attend this show at SECC Glasgow Tuesday 11th June. For exhibitors, they will have the chance to show their products and services to potential buyers, partners and resellers, local suppliers etc. … Continue reading
Posted in Exhibitions, Marketing, Sales
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