Author Archives: RFM

Raving Fans

Posted on July 19, 2013 by RFM

The element of customer service that will allow you to create a range of repeat business There are 3 good reasons to encourage raving fans: They will tell others and encourage them to buy from you based on their confidence … Continue reading →

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New Research into Social Media and Brands

Posted on July 19, 2013 by RFM

Internet Advertising Bureau has found some interesting stats on the value and return on social media activity.  Apparently 4 out of 5 of us would be more inclined to try out a brand, having had some exposure to conversation and … Continue reading →

Posted in Branding, Marketing, Marketing Communications, Social Media Marketing | Leave a comment

Reinventing your Brand Time after Time after Time

Posted on July 5, 2013 by RFM

Check out House of Swan website.  A basic match company offering a whole range of product offerings and a new digital strategy to engage with the new generation of consumers.  The promotion is a Pub quiz, online, promoted in major … Continue reading →

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Googles Penguin 2.0 Has Waddled Out!

Posted on July 5, 2013 by RFM

Read an interesting article on Google in the Levy McCallum online blog/news magazine this week, announcing the arrival of this new search engine update, which may or may not affect rankings.  Seems it is all change again at Google, in … Continue reading →

Posted in Digital Marketing, Marketing, Marketing Communications, Social Media Marketing | Leave a comment

Wimbledon – A Real Lesson in Customer Service

Posted on July 5, 2013 by RFM

If you want to understand customer service that brings customers back in a never ending stream, take yourself off to Wimbledon for a day! Missing is the ‘fridge’ process approach to customer service – ‘How did I do? – Can … Continue reading →

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The Secret of Smiling Success.

Posted on June 28, 2013 by RFM

In this wonderful corporate world we live in with processes, automation etc, do we really know the superb value in a big smile and a good greeting?   It sets the scene, it makes the customer feel wanted and puts the … Continue reading →

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Understanding Customers and Customer Motivation

Posted on June 28, 2013 by RFM

If you know the answers to the following questions, you will be able to save or reallocate some cost on your publicity and comms budgets. For each target market, How does the potential customer consume information? – this may vary … Continue reading →

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Keeping You Top of The Customer’s Mind

Posted on June 28, 2013 by RFM

Interesting work over the last year or so for a manufacturer looking for a small number of key contacts in large organisations throughout the world.  The products are innovative, superbly engineered and the business owner has to keep the name … Continue reading →

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Practise Makes Perfect.

Posted on June 21, 2013 by RFM

Was lucky enough to play golf at East Sussex National one evening this week as part of a conference.   On the first tee, I noticed a young golfer on the practise ground hitting a huge load of balls.  The swing … Continue reading →

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Pricing – is it Part of Marketing?

Posted on June 21, 2013 by RFM

Yes of course it is.  We are told by the media to ask for discount all the time and never pay the full price.  As consumers, we see this in every walk of life where companies segment their pricing structure … Continue reading →

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