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Author Archives: rfmblogadmin
Watch out for Animee – the new beer targeted directly at women
Marketing – spot a gap – research it, – develop it, – test it- communicate it – launch it. Those clever marketers at Molson Coors identified from desk research that only 17% of women in the UK drink beer. It … Continue reading
Increasing revenues through customer service
Ask managers in most organisations if they would like to increase their revenues by 10% or more and we reckon most people would ‘bite your hand off’ or at least say ‘show me’. There is a direct correlation between … Continue reading
Telephone sales – Turning order takers into order makers!
Have just spent a couple of days working through telephone sales activity, scripts and sales pipeline structure etc. for a food company who need to have consistent orders and increase the range of products purchased from their customers. The programme … Continue reading
Social Shares and Social SEO – Linking strategies in 2012
All the leading search engine specialists gathered in London this week for the Search engine expo (SMX). Lisa Myers, – CEO of Verve Search boldly declared ‘Social shares is the new link building.’ Interacting in social networks, creating compelling content, … Continue reading
Promotional gifts – takeaway reminders of brands
Recently attended a local exhibition organised by the Chamber of Commerce and met a promotional gift company keen to show off new ideas and desk top reminders of brands, – mousemats, holders for mobile phones, insulated coffee mugs, trolley coin … Continue reading
Are you staying ahead of the curve in search engine optimisation?
Search engines update their catalogues regularly, constantly indexing millions of websites for updated content. These are sophisticated engines, and in these digital marketing days, your website simply can’t remain static, and must add value to the visitors. Blogging, has been … Continue reading
Groupon – short term gain over long term growth?
For improving your brand awareness, Groupon leverages the power of group buying and many companies have taken advantage of its location based offers and promotions. There is much debate over how effective Groupon is for companies in the long term. … Continue reading
Pinterest – its all the rage
Watch Pinterest, as it’s something the early adopters are using. It’s a valuable resource, “unfiltered window” that requires excellent content. Harrods used Pinterest in exactly this way. Pinterest is strong for arts, crafts and fashion and Harrods used this to create … Continue reading
Brand planning – target a wider audience
Patagonia, the US clothing company has a green initiative, encouraging sellers to re-cycle their clothing and resell items through a custom Ebay store. Listing products on one of the largest online websites has clear benefits for search engines, and serves … Continue reading
Using Social Media for engagement
We pick up on a very topical theme, – ‘engagement’. In the digital era, businesses have a responsibility for developing a social media plan to engage the audience and chosen platforms that suit their market niche. For organisations building online … Continue reading