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Author Archives: rfmblogadmin
Margins and Mark Up
Seems to be confusion amongst many SME’s about this. What does a mark-up of 50% provide in terms of margin? Understanding the required or expected margins for each sector in the channel/reseller chain is very much part of the marketing … Continue reading
What are the talents for the future?
The growth areas have to be: The ability to write good, persuasive, quirky copy for social media The ability to take or project manage good photography (I always use a professional!) Acting lessons to present well on screen Presentation skills … Continue reading
Digital marketing strategies in a fast moving world
New digital marketing techniques are emerging on a very regular basis. This is the way of the future and the way in which the commercial and industrial buyers of the future will communicate. It is important to embrace the culture, … Continue reading
The Market place and the tail of the hurricane
Markets change on an ever fluctuating basis, just like the wind! In today’s marketplace, marketing and sales plans need to be set ahead but be flexible enough to change and alter as required. A timetabled campaign, planned well ahead of time, … Continue reading
Enhanced performance – squeezing the opportunity, Closing more deals
Just delivered a programme on dynamic sales technique, honing skills in closing, negotiation, upselling, link selling and attracting more returning customers – feedback suggests delegates obtained structure for their future sales presentations and 15/20 key ideas/tips for enhanced performance. … Continue reading
Market Research – 2 Investments with 2 Returns
1. Just finished a research project using both quantitative and qualitative analysis techniques. The return on the investment was the information and insight to take the product to market the right way, getting it right first time! The data obtained … Continue reading
Fantastic presentations create fantastic first impressions
It may be a business development presentation to a new, potential customer in an overseas market. It may be market updates to wholesalers, distributors, agents etc with whom you partner overseas. Each presentation has to be – good, powerful, informative, … Continue reading
Press Alerts – Journalists looking for a story
Received an alert today for a trade journalist looking for good food stories on a regular basis. Trade and technical press are always on the lookout for good copy and good stories for their readers. Any good PR consultant will … Continue reading
Apps for Business – Marketing communications approach
Just come across a couple of apps for business. An app to translate from your voice into another language – great for business conversations and working across international boundaries. The app claims to be 85% accurate and is at least … Continue reading
Sales Skillls Development, at home – in export
Whether working in transactional sales or transformational sales, the topic covers a multitude of activities and skill sets. Here is a starter for 10: Finding leads Making initial contacts with the right people Understanding the customers business and what they … Continue reading