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Category Archives: Branding
Hits of the brand – The simplest techniques always work best
Jen Boyle in the RFM office, received an empty breakfast cereal sample bag on her home doorstep. She followed the instructions given, which was to leave it outside the door the next day. Two days later, she received a full … Continue reading
Hit of the brand – technology companies
If you are a technology company looking for some customers, or a company looking to embrace new technology, put the date of 12th June 2012 in your diary and start planning now. The Scottish Technology Showcase is at the SECC … Continue reading
Creating the 7 hits – raise brand awareness
Which techniques do you employ to obtain your 7 hits rule of thumb for your brand? Guidelines suggest that this is the number we need to have to increase awareness of our organisation and build credibility in the minds of … Continue reading
Awards – Good for your brand
This bones of article appeared 2 years ago in our newsletter but the message holds good today. We have just completed some awards submission for a large client, polishing their story in line with the requirements of the award, – … Continue reading
The cost of a logo
The Marketer magazine this month has a section on the cost of logos and corporate identities. According to the magazine, Twitter paid £10 to a photostock page for its bird logo, Nike paid £22 for the swoosh, Glasgow 2014 Games … Continue reading
Drinks sector example – rebranding to shape the future
A recent survey has revealed that young consumers are shunning traditional tea – understanding the motivations, likes and dislikes of the next band of consumers is important. It helps to shape your future. Budweiser has been given a facelift – … Continue reading