Category Archives: Branding

When everyone zigs, zag!!

Posted on August 9, 2013 by RFM

An excellent arrival on Challenger brands in this months Marketer magazine. Basically, the message is about the larger Challenger brands such as Tyrells v Walker, Virgin Atlantic v British Airways. The key attribute for a Challenger brand is the ability … Continue reading →

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Whitbread

Posted on July 19, 2013 by RFM

A brand that is always evolving and looking at the product development element of strategic marketing based on understanding of consumers and where the next trend is going.  Their latest concept being rolled out is a new budget hotel called … Continue reading →

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New Research into Social Media and Brands

Posted on July 19, 2013 by RFM

Internet Advertising Bureau has found some interesting stats on the value and return on social media activity.  Apparently 4 out of 5 of us would be more inclined to try out a brand, having had some exposure to conversation and … Continue reading →

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Reinventing your Brand Time after Time after Time

Posted on July 5, 2013 by RFM

Check out House of Swan website.  A basic match company offering a whole range of product offerings and a new digital strategy to engage with the new generation of consumers.  The promotion is a Pub quiz, online, promoted in major … Continue reading →

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Giving your Brand a Chance?

Posted on May 24, 2013 by RFM

  In marketing, we often talk about looking from the ‘outside in’,- understanding the perception from the customers viewpoint  Here are a couple of snippets from recent press coverage that perhaps illustrate a view from the inside out and not … Continue reading →

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Easyjet. Moving the Brand Up the Scale

Posted on May 17, 2013 by RFM

Easyjet, one of the original leaders in the budget sector of flying have just increased their profits by 28% – very impressive in the face of rising fuel costs. After languishing in the doldrums for some time, the new Chief … Continue reading →

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Thinking through your branding strategy

Posted on March 22, 2013 by admin

Branding is not that difficult. It is just the first 200 years that present the problems!! The big corporations understand the value of a brand, the need to control and manage brand structures, manage brand presence etc. For many smaller … Continue reading →

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Queuing for an Apple

Posted on September 28, 2012 by admin

Judging from the press this week, there has to be plenty of disposable income around!  There were queues at the Apple stores as customers were desperate to get their hands on the iPhone 5.  Normally, people queue for hours for … Continue reading →

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Watch out, it’s an Olympic ambush!

Posted on July 27, 2012 by admin

The ambush police are out, according to the press – watching out for signs of ingenious ways for national and international products to ‘create a stir’ and get noticed on the back of all the broadcasting of the Olympics. Right … Continue reading →

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Promotional gifts – takeaway reminders of brands

Posted on May 18, 2012 by rfmblogadmin

Recently attended a local exhibition organised by the Chamber of Commerce and met a promotional gift company keen to show off new ideas and desk top reminders of brands, – mousemats, holders for mobile phones, insulated coffee mugs, trolley coin … Continue reading →

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