Category Archives: Marketing

Total Cost of Ownership – Competing with the East

Posted on May 31, 2013 by RFM

When thinking about how to compete with other countries with a lower cost manufacturing base, we think of the total cost of ownership of using someone in the UK.  UK can often deliver better quality, faster turnaround, more innovative product … Continue reading →

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Legally Enhance Team Performance at Your Next Show!

Posted on May 31, 2013 by RFM

Additional dates for exhibition selling skills have been allocated.   Selling at Oil and Gas exhibitions.  Additional date for training day – Aberdeen 14.6.13   In the oil and gas sector, where a small number of golden contacts can lead … Continue reading →

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Giving your Brand a Chance?

Posted on May 24, 2013 by RFM

  In marketing, we often talk about looking from the ‘outside in’,- understanding the perception from the customers viewpoint  Here are a couple of snippets from recent press coverage that perhaps illustrate a view from the inside out and not … Continue reading →

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Up and Coming Dates for Exhibition Training Skills Workshops

Posted on May 24, 2013 by RFM

  If you need to increase the number of sales and contacts made at shows in the UK and overseas, check out these dates over the next 2 months. Feedback from course participants is excellent.  The programme is sponsored by … Continue reading →

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Scotland’s Technology Show – Tuesday 11th June 2013 – SECC Glasgow

Posted on May 24, 2013 by RFM

If you are thinking about a low cost way to get in front of key buyers you could do worse than book a stand at Scotland’s Technology Show.  This is a day when you can show off your range of … Continue reading →

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Easyjet. Moving the Brand Up the Scale

Posted on May 17, 2013 by RFM

Easyjet, one of the original leaders in the budget sector of flying have just increased their profits by 28% – very impressive in the face of rising fuel costs. After languishing in the doldrums for some time, the new Chief … Continue reading →

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Buying Signals, Closing and Negotiation

Posted on May 17, 2013 by RFM

3 of the make or break topics in the sales sphere. For Owner Managers, Directors, Technical Staff who are not full time on sales, get to understand how to operate in this area and more business will come your way. … Continue reading →

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Mobile, Mobile, Mobile. Get Dressed and Put on Your Mobile

Posted on May 17, 2013 by RFM

The Marketer magazine this week has some fascinating research on mobiles: Nomophobia is the fear of having no access to mobile technology According to gazelle.com, 40% of apple users would prefer to give up coffee rather than their mobile. 18% … Continue reading →

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A case of joined up thinking

Posted on April 26, 2013 by RFM

Here is an example of offline working with online and a fine example of using the strategic marketing mix. Check out Kozel, one of the latest award winning artisan beers to hit the UK, though the brewery have been going … Continue reading →

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Romance under the clock

Posted on April 23, 2013 by admin

Take a look at the banners hanging by the famous clock on the concourse in Glasgow Central Station.   The latest Facebook competition is to tell of your romance meeting (or meetings!) under the famous old clock.  Check it out on … Continue reading →

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