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Author Archives: RFM
Lessons from online behaviour – it might increase your sales
In the strive for sales, here are a few ideas practised by the major operators who work out their online transactional strategy based on their knowledge of our behaviours. 1. Effective delivery with ‘click and collect’ allowing customers to pick … Continue reading
The last 10 yards, the last mile
In the last mile to the customer are you placed at the winning line or are you straggling behind. In retailing terms, lots of companies talk about the last 10 yards. The challenge is to get your product from the … Continue reading
Dates Announced – Access to Markets Small Company Development Programme
Book Now For 2014 This programme is aimed at small food and drink companies with a growth ambition in the UK and is an excellent opportunity to develop skills, build knowledge and gain a better understanding of the retail and … Continue reading
Posted in Marketing, Sales, Training
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Access to Markets – Small Companies.
Get Your Business Moving In New Markets For 2014 For companies looking to have an increase in their growth, this short series of one day sessions on marketing and sales will provide a blueprint for success. These are days ‘away … Continue reading
Posted in Marketing, Sales, Training
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Interesting Pricing Strategies
Many people do not see pricing as a function of marketing. However, understanding what the customer will pay and what the market will bear at any particular time is crucial as we are only price sensitive at certain times. A … Continue reading
Posted in Customer Service, Marketing Mix, Sales
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Technologies for the Future
Read this week about the deep sea internet that can be used to detect tsunamis and message to mobile phones, a watch that regulates your body temperature, so keeps you at the right temperature, printing human organs and other body … Continue reading
Posted in Digital Marketing, Marketing Communications, PR, Promotion
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Research – Lighting the Way Forward
A small piece of well controlled and well managed research works wonders, almost every time. Understanding customer’s behaviour, motivations, their likes and dislikes, perception of competition and buying habits is absolutely fascinating and illuminating. Often a 3rd party can ask … Continue reading
Posted in Marketing Mix, Research, Sales
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Eyeball recognition
See that Tesco are going to use eyeball recognition as you walk into stores to determine the products they will display to you. This is an amazing piece of technology which if it works well could transform targeted communication. As … Continue reading
Food And Drink Companies – Get Set, Get Ready, Go For It In 2014!!
A series of sessions, just packed with tips and techniques and ideas that will help you to create more sales and access more markets with immediate effect. This small company Access to Markets programme is supported by Scotland Food and … Continue reading
Posted in Marketing, Marketing Communications, Sales, Training
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A Couple of Sales Questions
How much more do you think you could you sell? Do the team who are serving customers know how to probe for new opportunities and fulfil them? Do the sales team know the sales structure inside out to squeeze the … Continue reading
Posted in Sales
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