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Author Archives: RFM
Windows of Opportunity
There was a very interesting article in the press last weekend about the challenges facing M&S in the textile sector. They have developed a new collection in ladies wear and have some high profile hitters promoting the range. However, on … Continue reading
Posted in Marketing, Research, Sales
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Selling – The Skill, the Practice,The Art
The Skill – understanding the sales process, the Sales Ladder to follow and how to work it for your business. The Practice – just like any skill – golf, guitar, cycling etc practise makes perfect and makes it look easy … Continue reading
Posted in Customer Service, Marketing, Sales
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Total Cost of Ownership – Competing with the East
When thinking about how to compete with other countries with a lower cost manufacturing base, think of the total cost of ownership of using someone in the UK. UK can often deliver better quality, faster turnaround, more innovative product developments … Continue reading
Posted in Marketing, Marketing Communications, Sales
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Building Awareness in External Markets
Read a very interesting article in the Sunday Telegraph last Sunday about Glasgow, City of Sport. It was on a Discover Scotland pull-out, beautifully written with great photos. According to the media pack of the newspaper, this paper would reach … Continue reading
Posted in Marketing, Marketing Communications, Promotion
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Real Customer Insight – they may tell us what they will not tell you!
A small amount of customer insight into key buyers will yield you hugely powerful information to improve the service and generate more business leads. Sometimes customers will not tell you directly about the issues that annoy them but they are … Continue reading
Posted in Customer Service, Research, Sales
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Hiding your Light – Bruce Springsteen, Bon Jovi, Robbie Williams
Our technical IT guru/whizz provides a ‘plug in IT service’ for bands, concerts, and festivals, working at huge venues all over the UK and Europe. The superstars mentioned above are only a few of his previous clients and he is … Continue reading
Posted in Marketing, Marketing Communications, Promotion
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Right Product in the Right Place at the Right Time — All the Time!!
OSA (On Shelf Availability) is a key to growth for manufacturers selling on the shelves of our supermarkets. OSA increases brand strength, brand loyalty and also increases and maintains sales. If your product is not on the shelf, statistically, the … Continue reading
Posted in Branding, Marketing, Sales
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Bringing Structure to Marketing
Read a Facebook post this week of a young business owner, with what seems to be a highly acceptable and cool development of a traditional product. He has very little money to invest in his brand and seems to be … Continue reading
Posted in Branding, Marketing, Marketing Communications
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Are You on the Shelf?
Today’s Supply Chains across many sectors are highly sophisticated – but often it comes down to what is called the last 50 metres, – or how to get the retail teams to put your products on good display Research has … Continue reading
Posted in Marketing, Marketing Communications, Promotion
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Coke Bottle Names
Queuing for 2 hours in Tesco, Silverburn to get your name on a bottle of Coke, what is that all about? The cost per small bottle was £1.15, so clearly premium priced as a collectors item! There is no doubt … Continue reading
Posted in Branding, Marketing, Marketing Communications, Promotion
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