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Category Archives: Marketing Communications
Movement in Still Photography!
Came across a stunning new technique of incorporating movement into stills photography. Only certain parts of the screen image move which catches the eye, draws attention to detail of the product. It was used on a very innovative product which … Continue reading
Planning your Marketing Calendar
Just a couple of questions Do you know how your customers like to consume information about companies like yours? Do you know when your potential customers are susceptible to approach and purchase? Do you plan appropriate online and offline promotions … Continue reading
Sales – Where Do They Come From?
Sales emanate from a variety of sources. Often forgotten in the marketing mix, leads for business and opportunities come from referral, customer service excellence, web, SEO, exhibitions and shows, asking for more business, transactional business activities, transformational business, networking etc, … Continue reading
“This is a Selling Task!”
On the Apprentice this week, the teams had to sell innovative camping products at the Caravan and Leisure show at the NEC in Birmingham. Alan Sugar or Yes, Sir Alan, said ‘This is a selling task. You only get one … Continue reading
Posted in Exhibitions, Marketing Communications, Sales
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The Difference Between Learning and Training.
There are lots of organisations offering a range of programmes on marketing and sales skills. Before you start, just check out who have been developed as trainers and mastered the skill of teaching. The ability to let delegates learn … Continue reading
Posted in Marketing, Marketing Communications, Sales
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Selling Technology Products at Exhibitions – Additional date – Glasgow 17.6.13.
As with oil and gas, companies selling at B to B exhibitions may have the one time chance to speak with the larger customer or link in the supply chain. Exhibitions are a time when customer want to be spoken … Continue reading
Posted in Exhibitions, Marketing Communications, Promotion, Sales
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Giving your Brand a Chance?
In marketing, we often talk about looking from the ‘outside in’,- understanding the perception from the customers viewpoint Here are a couple of snippets from recent press coverage that perhaps illustrate a view from the inside out and not … Continue reading
Posted in Branding, Marketing, Marketing Communications, Promotion
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Up and Coming Dates for Exhibition Training Skills Workshops
If you need to increase the number of sales and contacts made at shows in the UK and overseas, check out these dates over the next 2 months. Feedback from course participants is excellent. The programme is sponsored by … Continue reading
Posted in Exhibitions, Marketing Communications, Promotion, Sales
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Easyjet. Moving the Brand Up the Scale
Easyjet, one of the original leaders in the budget sector of flying have just increased their profits by 28% – very impressive in the face of rising fuel costs. After languishing in the doldrums for some time, the new Chief … Continue reading
Buying Signals, Closing and Negotiation
3 of the make or break topics in the sales sphere. For Owner Managers, Directors, Technical Staff who are not full time on sales, get to understand how to operate in this area and more business will come your way. … Continue reading
Posted in Marketing, Marketing Communications, Sales
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