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Category Archives: Marketing Communications
Prioritising Mobile Strategy in 2013
Mobile commerce is all about having a strategy for accessibility from mobile devices, using analytics to recognise which devices users have the strongest intent to purchase. A recent IBM study published online, has identified new concepts and trends in online … Continue reading
Strategic Marketing / Small Business Communication Marketing
So What is the Difference? The start point in marketing for many business is often communication whereas a little bit of time spent on strategic implications is key to the success of the business. When we look at a business … Continue reading
Posted in Marketing, Marketing Communications
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Our Sharing Habits Explored
Social sharing site, ShareThis has released a study on social behaviour across various devices. Some really useful trends have come out of this study to help inform on a social media marketing strategy that can gain maximum reach. Users are … Continue reading
Whitbread
A brand that is always evolving and looking at the product development element of strategic marketing based on understanding of consumers and where the next trend is going. Their latest concept being rolled out is a new budget hotel called … Continue reading
Posted in Branding, Marketing, Marketing Communications
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New Research into Social Media and Brands
Internet Advertising Bureau has found some interesting stats on the value and return on social media activity. Apparently 4 out of 5 of us would be more inclined to try out a brand, having had some exposure to conversation and … Continue reading
Reinventing your Brand Time after Time after Time
Check out House of Swan website. A basic match company offering a whole range of product offerings and a new digital strategy to engage with the new generation of consumers. The promotion is a Pub quiz, online, promoted in major … Continue reading
Googles Penguin 2.0 Has Waddled Out!
Read an interesting article on Google in the Levy McCallum online blog/news magazine this week, announcing the arrival of this new search engine update, which may or may not affect rankings. Seems it is all change again at Google, in … Continue reading
Understanding Customers and Customer Motivation
If you know the answers to the following questions, you will be able to save or reallocate some cost on your publicity and comms budgets. For each target market, How does the potential customer consume information? – this may vary … Continue reading
Keeping You Top of The Customer’s Mind
Interesting work over the last year or so for a manufacturer looking for a small number of key contacts in large organisations throughout the world. The products are innovative, superbly engineered and the business owner has to keep the name … Continue reading
Pricing – is it Part of Marketing?
Yes of course it is. We are told by the media to ask for discount all the time and never pay the full price. As consumers, we see this in every walk of life where companies segment their pricing structure … Continue reading
Posted in Marketing, Marketing Communications, Sales
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