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Category Archives: Marketing
Marketing automation – behavioural triggers
I recently looked for some holiday swim shorts on an e commerce site. I looked but did not buy. I was conscious of a pop up advertisement on a news site I was reading featuring exactly the same product I … Continue reading
To tweet or not to tweet – marketers ask the question
Buddy Media have published a study looking at how marketers use Twitter. This thought provoking study really nails down the key issues surrounding Twitter usage. Real-time activity – The data indicates that Brands engagement rates are 17% higher over the … Continue reading
Something to think about – Focus your mind on marketing
Had 2 situations recently where a 1-2 hour conversation on marketing really focussed SME organisations on their markets, their opportunities and most of all – how to achieve them. Most of us are too close to our businesses to see … Continue reading
World class technology – on our doorstep!
Visited the Scottish Technology Showcase at SECC this week. What a wealth of clever people we have in this country, creating innovative products and services that are truly world class. We really do need to communicate this, increase visibility, shout … Continue reading
Innovative Research – Online tools and trends features added to Google
Google recently entered the world of market research with the launch of their own consumer survey tool, currently only available to US users. This is an interesting move by one of the internet’s fastest ever growing businesses. A recent article … Continue reading
Social media success story – It started with a tweet
Every day we hear of the importance of using social media to broadcast your business message, and rarely do find a story close to home that gets heard through the noise. A recent example of a small company illustrates social … Continue reading
Social Shares and Social SEO – Linking strategies in 2012
All the leading search engine specialists gathered in London this week for the Search engine expo (SMX). Lisa Myers, – CEO of Verve Search boldly declared ‘Social shares is the new link building.’ Interacting in social networks, creating compelling content, … Continue reading
Are you staying ahead of the curve in search engine optimisation?
Search engines update their catalogues regularly, constantly indexing millions of websites for updated content. These are sophisticated engines, and in these digital marketing days, your website simply can’t remain static, and must add value to the visitors. Blogging, has been … Continue reading
Pinterest – its all the rage
Watch Pinterest, as it’s something the early adopters are using. It’s a valuable resource, “unfiltered window” that requires excellent content. Harrods used Pinterest in exactly this way. Pinterest is strong for arts, crafts and fashion and Harrods used this to create … Continue reading
Brand planning – target a wider audience
Patagonia, the US clothing company has a green initiative, encouraging sellers to re-cycle their clothing and resell items through a custom Ebay store. Listing products on one of the largest online websites has clear benefits for search engines, and serves … Continue reading